Retail Product Launch
As lead writer for Accessories on the global launch of the iPhone 14, I managed all accessories-related copy across apple.com. This included overseeing product messaging, information updates, SEO, and global alt text to ensure clarity, consistency, and alignment across markets. I also served as lead writer on a key launch email.
Role: Lead Writer, Retail iPhone 14 Launch – Contractor with Magnet inside Apple
Welcome to the new iPhone
After buying a new iPhone, millions get an email on how to use new and old features. Updating the DM entailed working with product and producers to write tips for the newest features–without ever seeing the actual product.
