“Fuel Up with Breakfast”
THINK BREAKFAST! was a longstanding campaign that had been dormant for two years. CarrotNewYork was tasked, by the New York State Department of Education, with updating the campaign to encourage not only eating breakfast but the importance of a healthy breakfast.
After year one, students showed an improvement in their food choices and wanted to know how to make healthier breakfasts. Year two, we overhauled the website and created fun, teen-friendly cooking videos.
Role: Creative Director / Website Copywriter