Multichannel Campaign

As Creative Director, I led the creative team in defining how a boutique wellness brand could navigate a complex and frightening topic like COVID-19. We developed a campaign that thoughtfully reflected the brand’s mission of empowerment through prevention—educating clients on the reality of the situation while clearly communicating what they could do to protect their health. The campaign ran across major print outlets, as well as social and digital channels, including print and banner placements, and resulted in increased appointment bookings at a time when many were hesitant to visit healthcare environments.

Role: Creative Director