B2B Global Product Launch

As a contractor with the Apple Ads Creative team, I concepted and wrote content for global expansions of the platform’s product offerings, including landing pages, emails, and a wide range of digital assets. My contracts with the team provided a great opportunity to apply Apple’s voice in a B2B context, shifting from consumer storytelling to messaging focused on helping developers reach and grow their audiences.

Role: Lead Writer – Contractor with Magnet inside Apple