Website Development
PF Global Artists needed a website for its pop-up events that felt visually sophisticated enough to attract international artists and buyers, but simple enough to update quickly during major art fairs and gallery events. I built the site using WordPress and HTML/CSS, incorporating existing artist work while also contributing promotional concepts and creative strategy surrounding the pop-ups.
Role: Content strategy and WordPress site build. Copywriter.
Influencer Campaign
The night before PF Global Artists’ Chelsea pop-up gallery for Selwyn Senatori opened, the artist painted the phrase “Tomorrow I’ll Be Famous” across one wall. I advised the gallery to encourage visitors to tag the phrase in exchange for photos, helping it spread organically online. Within days, Russell Simmons shared a music video filmed in the space with more than 3 million followers, significantly expanding visibility for both the artist and the pop-up gallery.
Role: Creative Director
