Social | Facebook

“A Warrior’s Education”

A Facebook campaign for Asian Pacific Heritage Month- A Warrior’s Education- told the story of two Marines through their personal effects and interviews. Posts and targeted Facebook ads helped drive a record number of viewers and sharers to the tab, which was extended beyond the celebratory month.

In addition to candid videos, each Marine shared the personal items he takes with him on deployment- in an interactive backpack with pop-ups that told the personal connection to the item.

  • Association of National Advertiser’s – Best Asian Campaign – 2013

Role: Group Creative Director